{"id":4664,"date":"2012-03-28T19:33:09","date_gmt":"2012-03-29T00:33:09","guid":{"rendered":"http:\/\/www.manodepapel.com\/blog\/?p=4664"},"modified":"2013-03-08T17:16:39","modified_gmt":"2013-03-08T22:16:39","slug":"852","status":"publish","type":"post","link":"http:\/\/www.manodepapel.com\/blog\/?p=4664","title":{"rendered":"852."},"content":{"rendered":"<p><a href=\"http:\/\/www.manodepapel.com\/blog\/wp-content\/uploads\/2012\/03\/1Caguam\u00f3n.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.manodepapel.com\/blog\/wp-content\/uploads\/2012\/03\/1Caguam\u00f3n.jpg\" alt=\"\" title=\"Caguam\u00f3n Indio\" width=\"400\" height=\"1114\" class=\"alignnone size-full wp-image-4665\" \/><\/a><br \/>\nCaguam\u00f3n de Indio<\/p>\n<p><strong>Nueva.<\/strong> Imagen de la m\u00edtica cerveza Indio: &#8220;lanzada en 1893 bajo el nombre de Cuauht\u00e9moc, en honor al \u00faltimo emperador azteca, los consumidores comenzaron a llamarla en referencia a su empaque como &#8216;La del Indio&#8217;, por lo que a\u00f1os m\u00e1s tarde, esa situaci\u00f3n derivo en el cambio oficial de su nombre a Cerveza Indio \u00ae en 1905&#8221;. A dos a\u00f1os de la integraci\u00f3n entre Heineken y CM una de las estrategias de negocios se sustenta en las renovaciones de imagen de las marcas, que se ha venido dando de manera paulatina desde 2011, primero con Carta Blanca, Tecate, y ahora con Indio, inform\u00f3 John Botia, vicepresidente de Brand Marketing de Cuaut\u00e9moc Moctezuma. La inclusi\u00f3n m\u00e1s protag\u00f3nica del emperador azteca, el calendario y una jerarqu\u00eda m\u00e1s definida en el acomodo espacial, dan la bienvenida a un cerveza con tradici\u00f3n, buen trabajo (el redise\u00f1o es gracia y obra de <a href=\"http:\/\/www.wearebulletproof.com\/\">We are bullet proof<\/a>). Gracias a Tamara por el dato.<\/p>\n<p><em>Mr. Mano de Papel<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caguam\u00f3n de Indio Nueva. Imagen de la m\u00edtica cerveza Indio: &#8220;lanzada en&#8230;<\/p>\n<p><a href=\"http:\/\/www.manodepapel.com\/blog\/?p=4664\" class=\"more\">Seguir leyendo<\/a><\/p>\n","protected":false},"author":1,"featured_media":6300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[666,139],"class_list":["post-4664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","tag-cerveza-indio","tag-diseno-2"],"_links":{"self":[{"href":"http:\/\/www.manodepapel.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.manodepapel.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.manodepapel.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.manodepapel.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.manodepapel.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4664"}],"version-history":[{"count":5,"href":"http:\/\/www.manodepapel.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4664\/revisions"}],"predecessor-version":[{"id":6498,"href":"http:\/\/www.manodepapel.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4664\/revisions\/6498"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.manodepapel.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/6300"}],"wp:attachment":[{"href":"http:\/\/www.manodepapel.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.manodepapel.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4664"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.manodepapel.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}